💡 Ever struggle to write emails that don’t sound like spam?
If you're like me, you've probably stared at a blank email editor, wondering how to phrase things just right. You want to sound professional, not robotic. Friendly, but not pushy. That’s where ChatGPT has completely changed my workflow.
🔍 Why use ChatGPT for email marketing?
Email marketing is still one of the most powerful tools for reaching an audience. But let’s face it — writing compelling emails every week is tough. ChatGPT helps streamline this process by generating high-quality drafts that you can easily tweak to suit your voice. No more writer’s block, and no more generic templates.
📌 Step 1: Start with a focused prompt
I always start by giving ChatGPT a clear scenario. For example:
“Write a friendly promotional email for a productivity app that recently launched a new feature. The tone should be professional but upbeat.”
This kind of prompt gives ChatGPT the direction it needs to write something relevant and engaging right away.
🎯 Step 2: Let ChatGPT define tone and structure
One of the hidden gems is asking ChatGPT to match a tone. You can literally say:
“Make it sound like a personal message from a startup founder.”
The model adjusts sentence structure and vocabulary to sound warm, authentic, and human.
📬 Step 3: Personalization and segmentation
If you’re sending to different audience types, use ChatGPT to draft variations:
- New subscribers: “Here’s what you missed!”
- Loyal customers: “You’re one of our top users, and we have news!”
- Inactive users: “We miss you — let’s catch up!”
This personalization increases engagement and makes the email feel more genuine.
📈 Step 4: Improve CTA (Call-To-Action)
ChatGPT also helps refine your CTA. Instead of a bland “Click here,” you can ask for:
“Write three creative CTAs that encourage users to explore the new feature.”
And boom — it gives you action-driven phrases like:
- “Discover what’s new”
- “Try it now — no sign-up needed”
- “Get your sneak peek here”
🛠 Example: My real prompt
Here’s a prompt I actually used last week:
“Create a follow-up email for users who downloaded a free PDF guide but haven’t opened the last email. Keep it brief and friendly.”
The result was a concise, polite nudge with a catchy subject line like “Still interested in better productivity?”
🙌 Bonus Tip: Use ChatGPT to A/B Test
You can even ask for two variations of the same email, then run A/B tests using your email platform. ChatGPT gives you quick alternatives for subject lines, intros, and closing lines — no need to brainstorm for hours.
📊 The Results: Real engagement
Since I began using ChatGPT for email drafts, I’ve seen:
- Higher open rates (thanks to better subject lines)
- More clicks on CTA buttons
- Faster turnaround for weekly newsletters
The key is not to rely on AI blindly, but to let it handle the 70% grunt work — then you polish it.
🧠 Final Thoughts
Using ChatGPT to write emails doesn’t mean you stop being creative. It means you save time and focus your creativity on where it matters: connecting with people. Start small — try drafting your next newsletter with a few prompts, and see how it feels.
Want to try one of my go-to email prompts? Let me know — I’m happy to share!
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